Media Optimization Specialist
Core
Driving performance and efficiency of paid media investments globally across digital channels full funnel.
Role type
Media Optimization Specialist
Builds
Optimized paid media campaigns and ROI across digital channels
Domain
Fashion retail / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media performance optimization, data analysis, regression-based attribution, full funnel marketing ecosystem understanding, agency collaboration, budget allocation, bid strategy management
Preferred skills
Strategic thinking, hands-on problem solving, cross-functional collaboration
Technologies
In-platform data tools, regression-based attribution models
Responsibilities
Analyze campaign performance and identify optimization levers, align optimization priorities with business goals, steer optimization actions including budget allocation and bid strategies, monitor media performance and identify trends, present insights and recommendations to stakeholders
Seniority
Mid-Senior (5-7 years experience)