Marketing Automation & Social Media Specialist till Swedish Lorry Parts
Core
Building marketing automation structures, customer journeys, and automated communication in Sugar CRM to support sales and customer experience.
Role type
Marketing Automation & Social Media Specialist
Builds
Automated customer journeys, lead nurturing flows, email campaigns, and digital content for social channels
Domain
Automotive parts retail / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing automation strategy, SugarCRM implementation, email marketing, customer segmentation, social media management, data analysis, system integration
Preferred skills
E-commerce experience, CMS platform knowledge, system integrations
Technologies
SugarCRM, social media platforms, email marketing tools
Responsibilities
Build and optimize automated customer journeys and lead nurturing flows; Manage email marketing campaigns and segmentation; Create and publish content for social media channels; Analyze campaign performance and optimize conversion; Collaborate with sales on digital lead handling; Ensure data quality and process efficiency in CRM
Seniority
Mid-level, hands-on IC