Digital Marketing Specialist
Core
Own and execute a full-funnel paid media strategy to drive performance and brand awareness for Scandinavian mountaineering equipment.
Role type
Digital Marketing Specialist (Paid Media)
Builds
Paid media campaigns across Search, Social, and Programmatic channels for e-commerce and retail.
Domain
Outdoor equipment / E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, budget management, agency leadership, campaign analysis (ROAS, traffic), optimization, stakeholder management, project management, platform expertise (Meta, TikTok, Google Ads, GA4), creative asset strategy
Preferred skills
Affiliate marketing, global e-commerce experience, outdoor passion
Technologies
Meta, TikTok, Google Ads, GA4
Responsibilities
Manage and plan digital media budgets across channels, lead and manage paid media agency, analyze campaign performance and provide insights, collaborate with creative and e-commerce teams, drive digital marketing improvements through audits and optimizations
Seniority
Mid-level, hands-on IC