CRM Marketing Manager
Core
Own lifecycle flows and experiments across the user journey (onboarding, conversion, retention, reactivation, winback) for a fishing app to drive activation, retention, and subscription growth.
Role type
CRM Marketing Manager (Lifecycle & Retention)
Builds
Segmented, personalized, event-driven email, push, and in-app message flows using Braze.
Domain
Consumer Tech / Outdoor / Fishing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, A/B testing design and execution, multi-channel campaign management (email, push, in-app), behavioral data analysis, experiment evaluation, HTML/CSS for template customization, cross-functional partnership with product teams.
Preferred skills
Subscription product experience, tech scale-up environment background, interest in AI applications in CRM.
Technologies
Braze, Amplitude, Mixpanel
Responsibilities
Design and run A/B tests across email, push, and in-app messages; Partner with product teams on building coherent user journeys; Work hands-on in Braze to build segmented, personalized, event-driven flows; Work with data from Braze, Amplitude, and other sources to find opportunities and evaluate results; Help strengthen how to measure and report on CRM performance; Work with the Conversion team on subscription campaigns, offers, and paywall experiments.
Seniority
Mid-level, hands-on IC
