Marketing & Loyalty Digital Manager
Core
Leading end-to-end digital marketing and loyalty capabilities, setting strategic direction, and enabling teams to deliver value through data-driven, technology-enabled customer experiences.
Role type
Senior leadership digital marketing and loyalty manager
Builds
Digital marketing and loyalty platforms, scalable solutions, and data foundations for personalized customer experiences
Domain
Retail / Digital Marketing / Customer Loyalty
Deliverable
product features
Required skills
Strategic direction setting, team leadership and development, cross-functional collaboration, data foundation building, technology adoption, operational stability
Preferred skills
AI exploration, complex organization navigation, continuous improvement
Technologies
AI, common platforms
Responsibilities
Setting strategic direction for marketing and loyalty digital capabilities, ensuring stable and efficient day-to-day operations, strengthening data foundations and insight generation, leading and developing leaders and teams, collaborating with stakeholders to align priorities, driving adoption of scalable solutions