Paid Media Specialist parental cover 1 year
Core
Manage and optimize paid media campaigns across multiple digital channels to drive client growth and maximize ROI.
Role type
Paid Media Specialist
Builds
Digital advertising campaigns for client growth
Domain
Digital marketing / Advertising
Required skills
Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, audience targeting, keyword research, bidding strategy, budget management, GA4 analysis, A/B testing, conversion rate optimization (CRO)
Preferred skills
SEO, multi-project/client environment experience
Technologies
Google Analytics, Google Tag Manager, email/marketing automation platforms
Responsibilities
Plan, build, and manage paid media campaigns; Handle audience targeting, keyword research, bidding, and budgets; Monitor, analyze, and optimize campaigns; Run A/B tests to improve conversion rates; Collaborate with content and design teams to align ads and landing pages with the customer journey
Seniority
Mid-level (3–4 years experience)