Junior Executive Marketing

## Job Title Junior Executive Marketing ## Company Overview BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. ## Responsibilities - Executive channel marketing deployment plans (offline) aligned to brand plans and cycle objectives. - Monitor activity KPIs, performance and report results and insights into marketing drumbeats and post implementation reviews. - Support hands-on deployment of marketing activations across brands and projects within the channel scope. - Brief, manage and challenge creative, media, production and deployment agencies to ensure timely, high-quality and cost-effective execution. - Manage project budget, spend tracking, financial reporting and invoice control. - Plan and deploy experiential marketing activations in collaboration with internal stakeholders and external partners, ensuring brand consistency, high-quality execution and delivery against agreed objectives. - Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. ## Requirements - Finished master's degree in 2022-2025 in Marketing or Business. - Previous experience in marketing deployment, activation, digital marketing, trade marketing or a similar role. - FMCG experience strongly preferred. - Demonstrated hands-on experience deploying marketing plans across digital and physical consumer touchpoints. - Strong understanding of key marketing principles: consumer needs, consumer behaviours and journeys and activation channels & touchpoints. - Strong understanding of consumer journeys and activation mechanics. - Strong project management skills and ability to maintain focus on several projects at the same time and effective planning/prioritization skills. - Experience briefing, managing and challenging agencies (creative, media, production, deployment). - Clear execution mindset, with a strong focus on delivery quality, consistency and results. - Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment. - Full professional proficiency in English; Swedish is an advantage. ## Nice to Have - None specified. ## Benefits - Market leading annual performance bonus (subject to eligibility) - Range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives - Access to online learning platforms and personalized growth programs to nurture leadership skills - Continuous improvement within a transformative environment, preparing for ongoing changes - Global Top Employer certification - Inclusive and diverse workplace - Support for career breaks through The Global Returners program ## Why Join BAT? We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities, not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).