Junior Executive Marketing
Core
Execute offline marketing deployment plans and experiential activations to bridge brand strategy with consumer touchpoints in entertainment and retail channels.
Role type
Junior Executive Marketing Deployment (Offline Channels)
Builds
Live, personalized offline marketing experiences and activations for consumer goods brands.
Domain
FMCG / Consumer Goods / Tobacco Alternatives
Deliverable
product features
Required skills
Offline marketing deployment, agency management, project management, budget tracking, KPI monitoring, experiential marketing planning, regulatory compliance
Preferred skills
FMCG experience, digital marketing, trade marketing
Technologies
N/A
Responsibilities
Develop executive channel marketing deployment plans aligned to brand objectives; Monitor activity KPIs and report insights; Support hands-on deployment of marketing activations; Brief and manage creative and deployment agencies; Manage project budget and financial reporting; Plan and deploy experiential marketing activations ensuring brand consistency.
Seniority
Junior, hands-on IC