Growth Marketing Specialist till Geopt
Core
Growth Marketing Specialist driving pipeline and revenue for four B2B SaaS companies in transport, logistics, and geodata.
Role type
Growth Marketing Specialist (B2B SaaS)
Builds
Conversion-optimized websites, ABM campaigns, and sales enablement materials for Geposit, Postnummerservice, Dimaps, and TetraSoft/Ecoroute.
Domain
Transport, logistics, and geodata
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS growth marketing, demand generation, SEO, GEO, LinkedIn marketing, Account-Based Marketing (ABM), ICP definition, funnel economics, hands-on copywriting, landing page creation, campaign management, data analysis, strategic prioritization
Preferred skills
AI tool usage, close collaboration with sales teams, grit in complex environments
Technologies
LinkedIn, SEO tools, GEO tools, AI tools
Responsibilities
Ensure websites are conversion-driven; build organic visibility via SEO and GEO; execute organic and paid LinkedIn marketing; manage ABM campaigns for key accounts; create sales enablement materials; develop marketing strategy with CCO including ICPs and channel strategy; participate in Marketing Excellence forum
Seniority
Mid-level, hands-on IC