Job
Core
Design and execute data-driven, omnichannel marketing automation campaigns and CRM strategies to drive client lifecycle stages including onboarding, retention, and reactivation.
Role type
Marketing Automation Specialist
Builds
Multi-stage customer journeys and personalized communications
Domain
Financial services / Forex trading
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy planning, omnichannel journey design, behavioral data analysis, dynamic segmentation, A/B testing, project management
Preferred skills
Knowledge of regulatory requirements in Forex, multilingual communication
Technologies
Salesforce Marketing Cloud, HubSpot, Optimove, Solitics
Responsibilities
Develop and execute data-driven campaigns aligned with client lifecycle stages; Plan, manage, and implement the overall CRM strategy; Design and build multi-stage, omnichannel journeys; Localise customer journeys based on market insights; Monitor and analyse campaign performance; Conduct A/B and multivariate testing; Partner with CRM, Content, Design, Product, and Analytics teams.
Seniority
Junior to Mid-level (0-2 years experience)