CRM-analytiker med Marketing Automation-kompetens till svensk storbank
Core
CRM Analyst specializing in marketing automation to optimize customer communication and drive business results through data-driven insights.
Role type
CRM Marketing Automation Specialist
Builds
Automated customer flows and targeted communication campaigns
Domain
Banking / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Adobe Campaign, SQL, SAS, customer segmentation, data analysis, KPI tracking
Preferred skills
Advanced Adobe Campaign expertise
Technologies
Adobe Campaign, SQL, SAS
Responsibilities
Develop and optimize customer communication via data-driven insights; Build and optimize automated customer flows in CRM systems; Identify business opportunities through customer data analysis; Follow up, measure, and improve campaigns based on KPIs; Collaborate closely with business units to drive shared goals
Seniority
Mid-level, hands-on IC