Performance Marketing Specialist (Meta)
Core
End-to-end management of Meta (Facebook & Instagram) ad campaigns for D2C ecommerce brands, focusing on scaling winners and optimizing performance metrics.
Role type
Performance Marketing Specialist (Meta Media Buyer)
Builds
Paid media campaigns for Direct-to-Consumer (D2C) brands
Domain
Ecommerce / Performance Marketing
Required skills
Meta Ads management, D2C ecommerce experience, Creative testing (UGC, reels, statics), Budget management, CAC/ROAS/MER optimization, Pixel/Conversion API setup
Preferred skills
Managing ₹5L–₹50L+ monthly budgets, Creative-led scaling strategies, Broad targeting expertise
Responsibilities
Manage Google Ads and Meta Ads campaigns across multiple accounts, Structure accounts for creative testing at scale, Monitor and optimize for CAC, ROAS, MER, CPA, AOV, Actively test creatives and bidding strategies, Diagnose performance issues like rising CAC and creative fatigue, Collaborate with design teams on ad angles, Ensure proper tracking via Pixel and Conversion API