Marketing Director
Core
Own strategic direction and execution of B2B marketing function, driving demand generation, brand positioning, and go-to-market strategy to support pipeline and revenue growth for AI skin cancer diagnostics.
Role type
B2B Marketing Director (Health Tech)
Builds
B2B marketing strategies, account-based marketing programs, and go-to-market playbooks for international expansion of AI medical device.
Domain
Health Tech / AI Medical Devices / Dermatology
Deliverable
product features
Required skills
B2B account-based marketing strategy, HubSpot platform ownership, go-to-market playbook development, marketing attribution modeling, budget management, team leadership, cross-functional stakeholder management
Preferred skills
International market expansion experience, AI-assisted marketing technology implementation, agency management
Technologies
HubSpot, AI marketing tools
Responsibilities
Lead B2B marketing team and manage external agency relationships; Design and execute account-based marketing strategies for UK and international markets; Own HubSpot platform configuration, data integrity, and attribution modeling; Develop go-to-market playbooks for new market entries; Report on pipeline influence and marketing performance to executive leadership.
Seniority
Director, strategic & delivery
