Field Marketing Specialist - UK
Core
Design and execute high-impact B2B field marketing initiatives to drive brand awareness, generate leads, and nurture enterprise clients in the UK and globally.
Role type
Field Marketing Specialist (B2B Demand Generation)
Builds
Demand generation campaigns, events, and ABM programs for enterprise customers
Domain
B2B SaaS / Tech industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B field marketing, event marketing, demand generation, ABM, project management, sales alignment, data analysis
Preferred skills
Tech industry experience, complex buying cycle support, Salesforce/CRM, marketing automation (Marketo/Hubspot), Spanish language
Technologies
Salesforce, Marketo, Hubspot
Responsibilities
Plan and deliver demand generation programs for new and existing enterprise customers; Partner with marketing teams to localize global campaigns; Establish calendars for digital and physical events; Organize and sponsor events; Align with sales leadership on business needs and objectives; Facilitate access to marketing resources; Analyze program metrics and effectiveness.
Seniority
Mid-level (3-5 years experience)
