Job
Core
Strategize and execute data-driven, hyper-personalized lifecycle marketing campaigns and automation workflows to drive customer acquisition, conversion, retention, and reactivation in the financial markets.
Role type
Senior Marketing Automation Strategist (CRM & Lifecycle)
Builds
Automated multi-channel customer journeys, dynamic segmentation strategies, and personalized communication campaigns.
Domain
Financial Services / Forex / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, lifecycle marketing, multi-channel campaign management, behavioral psychology, data analysis, regulatory compliance, stakeholder collaboration, project management, A/B testing, dashboard reporting
Preferred skills
Master's degree in Marketing/Business, experience with BI tools, deep knowledge of trading behaviors
Technologies
Journey Builder, Automation Studio, Email Studio, Contact Builder, CRM systems, BI tools
Responsibilities
Develop campaign strategies grounded in customer data and lifecycle understanding; Strategise multi-stage, omni-channel campaigns targeting conversion, retention, and reactivation; Build dynamic segmentation strategies using trading behaviors and demographics; Oversee platform configuration, maintenance, and data accuracy; Monitor campaign performance and conduct A/B testing to optimize ROI; Review and maintain dashboards to track CRM campaign performance against business KPIs.
Seniority
Senior, hands-on IC with strategic leadership