Brand Activations Specialist
Core
Execute retail media, promotional, and in-store marketing programs for iconic coffee brands (Moccona, L'OR, Campos) across Australia.
Role type
Brand Activation Specialist (FMCG)
Builds
Shopper and consumer activation campaigns, product launches, sampling, and experiential events.
Domain
FMCG / Coffee / Retail Marketing
Deliverable
product features
Required skills
Campaign execution, retail media management, agency coordination, project management, budget management, performance tracking
Preferred skills
FMCG experience, exposure to Woolies and Coles, shopper marketing knowledge
Responsibilities
Deliver engaging shopper and consumer activation campaigns across multiple channels; Execute retail media, promotional and in-store marketing programs; Support innovation launches and key brand initiatives; Coordinate sampling, experiential and event activations; Brief and manage agency partners to ensure outstanding execution; Manage campaign timelines, budgets and approvals; Track campaign performance and identify opportunities to optimise future activity
Seniority
Mid-level (3+ years experience)
