Senior Growth & Lead Generation Manager (m/w/d)
Core
Building an independent demand generation channel and marketing funnel for heat pump sales services, moving from third-party leads to owned demand.
Role type
Senior Growth & Lead Generation Manager
Builds
Owned marketing funnel and demand channels for heat pump services
Domain
EnergyTech / Renewable Energy / Heat Pumps
Required skills
Performance marketing, demand generation, channel building, funnel optimization, greenfield product launch, data-driven testing
Preferred skills
Experience in energy sector, heat pump market knowledge, building teams from scratch
Technologies
Marketing automation tools, analytics platforms, CRM systems
Responsibilities
Design and execute performance marketing campaigns, build owned demand channels, optimize the marketing funnel from interest to appointment, manage performance marketing budget, test and launch new marketing initiatives from zero to one
Seniority
Senior, hands-on IC
