Senior Manager, Brand Marketing
Core
Own strategy for scaling top-of-funnel channels and execute integrated campaigns to drive revenue for a SaaS platform helping local businesses automate admin work.
Role type
Senior Manager, Brand Marketing
Builds
Top-of-funnel channels, integrated marketing campaigns, AI-embedded brand workflows
Domain
B2B SaaS / Brand Marketing / AI
Deliverable
product features
Required skills
Integrated brand marketing strategy, scaling top-of-funnel channels, AI-powered workflow design, measurement framework development, P&L ownership, creative direction
Preferred skills
Experience bringing AI products to market, scaling from $20M to $500M ARR
Technologies
AI tools for research, creative iteration, and performance analysis
Responsibilities
Architect and scale new top-of-funnel channels from pilot to predictable revenue drivers; Execute fully integrated campaigns from ad impression to sales talk tracks; Define how AI gets embedded into brand marketing workflows; Establish measurement frameworks for brand success; Own the P&L for marketing channels; Lead creative teams toward breakthrough work
Seniority
Senior Manager, hands-on leadership