Marketing Operations Associate
Core
Manage and optimize marketing technology infrastructure, campaign execution, and data operations to support growing business operations and product offerings.
Role type
Marketing Operations Associate
Builds
Email campaigns, lead nurturing workflows, audience segmentation, and marketing attribution systems
Domain
B2B SaaS / Marketing Technology
Required skills
Marketo administration, Salesforce campaign management, database management, lead scoring, marketing automation, data normalization, audience segmentation, performance reporting, AI tool utilization
Preferred skills
Marketo Certified Expert, Marketo Measure experience, Looker experience, B2B SaaS background
Technologies
Marketo, Salesforce, Marketo Measure, Looker
Responsibilities
Build and launch email programs and lead nurturing workflows in Marketo; Manage Marketo administration including program architecture and templates; Maintain database health via deduplication and consent management; Monitor data synchronization between Marketo and Salesforce; Develop campaign performance dashboards using Salesforce and Looker; Implement lead scoring models and lifecycle management processes; Identify opportunities to improve marketing workflows and automation.
Seniority
Mid-level, hands-on IC