VP of Marketing (B2B SaaS)
Core
Define and execute go-to-market strategy to accelerate pipeline generation, revenue growth, and long-term business value for a private equity-backed B2B SaaS business.
Role type
VP of Marketing (B2B SaaS)
Builds
Scalable demand generation engine, brand authority, and executive-ready reporting for a growing B2B SaaS company.
Domain
B2B SaaS, Private Equity-backed
Required skills
Go-to-market strategy, demand generation, ABM, SEO/AEO, marketing analytics, budget management, team leadership, financial acumen, AI strategy implementation, CRM management
Preferred skills
MBA, experience through business acquisition/recapitalization/exit, experience with LLM visibility strategies
Technologies
Salesforce, HubSpot, Generative AI, Agentic AI
Responsibilities
Define and execute go-to-market strategy aligned with revenue targets; Own annual marketing plan and budget allocation; Refine ideal customer profile and target account strategy; Present marketing performance and strategic recommendations to executive leadership and Board; Build and manage multi-channel demand generation engine; Lead Sales Development Representative function; Establish shared funnel definitions and lead management processes; Develop enterprise ABM programs; Own digital marketing strategy across paid, organic, and email channels; Lead SEO and answer engine optimization strategies; Define and implement marketing AI strategy; Own and optimize marketing technology stack; Establish marketing analytics and attribution frameworks; Partner with Finance on forecasting and unit economics; Deliver executive- and Board-ready dashboards; Elevate brand positioning and oversee content/creative; Lead events strategy; Develop customer advocacy initiatives; Recruit and develop high-performing marketing organization; Evaluate team structure and capabilities; Build cross-functional relationships with Sales, Product, Finance, and HR.
Seniority
Executive, VP level
