Product Marketing Specialist
Core
Own go-to-market, messaging, and positioning for OpenDock, a SaaS product in the logistics technology space, bridging product, marketing, and sales to help shippers and carriers move more with less.
Role type
Product Marketing Specialist (B2B SaaS)
Builds
GTM campaigns, messaging frameworks, sales enablement materials, and customer proof points for OpenDock
Domain
Logistics technology / Supply chain / SaaS
Deliverable
product features
Required skills
GTM strategy, product launches, cross-functional collaboration, buyer persona development, market research, content creation, sales enablement
Preferred skills
Logistics or supply chain industry experience, experience with Navattic
Technologies
Asana, HubSpot, Salesforce, Claude, Navattic
Responsibilities
Plan and run GTM campaigns for new feature releases; Develop positioning and messaging that differentiates Loadsmart; Maintain consistency of story across website, emails, and review sites; Create sales enablement materials and product demos; Run review programs on G2 and Gartner and develop customer case studies; Support event programs with messaging and content; Conduct buyer interviews and market research to build personas; Partner with Marketing, RevOps, and Content teams
Seniority
Mid-level, hands-on IC
