Senior Director, Paid Social & Paid Search
Core
Oversee paid social and paid search strategies, driving measurable business growth across a diverse portfolio of clients and industries by leveraging AI, automation, and machine learning.
Role type
Senior Director, Performance Marketing (Paid Media)
Builds
Full-funnel campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging platforms for B2C and B2B clients.
Domain
Digital Marketing / Performance Advertising
Required skills
Paid social strategy, Paid search strategy, AI-driven media buying, Automation workflows, Campaign architecture, Audience segmentation, Bidding strategies, Attribution modeling, Marketing Mix Modeling (MMM), Client relationship management, Team leadership, Platform APIs, GA4, Creative testing frameworks
Preferred skills
Experience in retail, banking, and healthcare industries, Hands-on campaign troubleshooting, Emerging technology adoption
Technologies
Smartly, Pencil, Mutiny, custom GPTs, Claude, Google Analytics 4 (GA4), Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon
Responsibilities
Lead paid social and paid search strategies across a diverse portfolio of client accounts, ensuring high-quality execution, measurable results, and alignment with business objectives. Own senior-level client relationships, acting as a trusted strategic advisor on paid media performance, investment decisions, and growth opportunities. Provide hands-on campaign management when required, including campaign setup, building, quality assurance, optimization, troubleshooting, and performance analysis. Develop and implement AI-driven workflows across media planning, campaign execution, optimization, and reporting to improve efficiency and scalability. Identify, evaluate, and deploy relevant AI tools, automation platforms, and custom solutions, including Smartly, Pencil, Mutiny, custom GPTs, and Claude-powered automations. Build scalable prompt libraries, automation playbooks, and standard operating procedures to enhance team productivity and campaign performance. Establish a clear strategic perspective on emerging AI capabilities in paid media, identifying the technologies and approaches that deliver meaningful competitive advantages. Plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging advertising platforms. Manage campaigns across B2C and B2B business models and multiple industries, including retail, banking, and healthcare, covering brand awareness, app acquisition, and performance marketing objectives. Develop advanced campaign architectures, audience strategies, bidding approaches, and creative testing frameworks to maximize results against key performance indicators such as CPI, LTV, and ROAS. Oversee tracking, tagging, pixels, SDKs, attribution, and conversion measurement to ensure accurate and reliable campaign data. Mentor and develop junior team members, fostering a culture of accountability, continuous learning, innovation, and excellence.
Seniority
Senior Director, Strategic Leadership & Hands-on Execution
