Vice President, Performance Marketing
Core
Senior performance marketing leadership role responsible for paid media strategy and P&L across a diverse multi-brand portfolio.
Role type
VP, Performance Marketing
Builds
Scalable performance marketing organization and multi-year paid media investment plans
Domain
eCommerce / Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel paid media strategy, P&L management, team leadership, agency management, experimentation culture, AI/automation adoption, executive communication, cross-functional partnership, analytics proficiency, hands-on platform knowledge
Preferred skills
Experience in retail/eCommerce verticals, managing paid media across multiple brands
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Tableau, Looker Studio
Responsibilities
Own performance marketing P&L and multi-year paid media strategy; Determine channel and budget allocation using incrementality and efficiency targets; Build and lead a high-performing organization; Establish operating standards for testing and reporting; Manage agency relationships; Identify and develop new acquisition channels; Drive adoption of AI and automation tools; Represent performance marketing in executive strategy discussions; Partner with Creative, Merchandising, eCommerce, and Product teams; Track competitive activity and market trends
Seniority
Executive, strategic builder
