Insight Lead
Core
Lead audience, cultural, and behavioural insight to inform strategy, products, services, and communications for a suicide prevention charity.
Role type
Senior Insight Lead (Client-side/Agency)
Builds
Strategic recommendations, research outputs, and actionable insights for organizational decision-making.
Domain
Social impact / Mental health / Brand & Audience Research
Deliverable
dashboards & analysis
Required skills
Strategic thinking, qualitative and quantitative research design, audience segmentation, brand tracking, stakeholder management, storytelling, critical analysis
Preferred skills
Behavioural science, AI tools in research, sensitive social issues research
Responsibilities
Design and commission qualitative and quantitative research; deepen audience understanding and identify cultural trends; translate complex data into clear recommendations; collaborate with analytics to monitor brand and campaign performance; maintain knowledge of research sector innovation.
Seniority
Senior, hands-on IC
