Sr. Director, Brand Research
Core
Lead the enterprise Brand Research practice, providing strategic direction and oversight for brand, marketing, and creative insights programs to inform business decisions and drive winning go-to-market strategies.
Role type
Senior Director, Brand Research
Builds
Enterprise brand and marketing insights agenda, including brand health tracking, creative and copy testing, sponsorship measurement, and content marketing impact.
Domain
Financial Services / Property & Casualty Insurance
Deliverable
dashboards & analysis
Required skills
Strategic consulting, qualitative and quantitative market research methods, brand equity and brand health models, vendor management, data visualization, primary research design, stakeholder management, team leadership, financial services concepts.
Preferred skills
MBA or Master of Research, experience with Ipsos/Kantar/Nielsen, deep knowledge of insurance concepts.
Technologies
Microsoft Office, Ipsos, Kantar, Nielsen
Responsibilities
Oversee complex primary research projects from scoping to final report generation; lead enterprise-wide insights programs; synthesize research findings for senior leadership decision-making; manage timelines and resources across multiple projects; assess data accuracy and establish quality control practices; serve as Engagement Lead for businesses or corporate functions; provide strategic guidance, mentorship, and coaching to staff.
Seniority
Senior Director, people leadership
