Senior CRM Manager – E-Commerce (m/w/d)
Core
Plan, execute, and optimize email marketing campaigns and automation flows to drive repeat purchases and profitable growth for a European footwear e-commerce brand.
Role type
Senior CRM Manager (E-Commerce)
Builds
Email newsletters, automated customer journeys (welcome, cart abandonment, post-purchase, cross-selling, win-back), and segmented email campaigns.
Domain
E-Commerce / Direct-to-Consumer (Footwear)
Required skills
Klaviyo, email campaign planning, automation flow creation, email copywriting, audience segmentation, deliverability management, conversion rate optimization, A/B testing, commercial sense.
Preferred skills
D2C or E-Commerce experience, data analysis for attribution and cohort reporting, hypothesis-driven testing approach.
Technologies
Klaviyo
Responsibilities
Manage campaign calendar for product launches and seasonal themes; create and optimize email templates and segments; develop email content with design and marketing teams; build and refine automated flows; analyze performance metrics like conversion and revenue per recipient; ensure list hygiene and deliverability; adapt campaigns for international markets.
Seniority
Senior, hands-on IC