Supporter Engagement Manager
Core
Design and execute digital and multi-channel supporter acquisition campaigns to drive fundraising growth and retention.
Role type
Senior digital fundraising campaign manager
Builds
Digital fundraising propositions, automated supporter journeys, and multi-channel acquisition campaigns
Domain
Non-profit fundraising / Digital marketing
Deliverable
product features
Required skills
Multi-channel campaign planning, CRM segmentation (Salesforce), automated marketing tools (Mailchimp, HubSpot, Salesforce Marketing Cloud), budget management, OKR tracking, performance analysis (CPA, conversion, LTV), external agency management
Preferred skills
Facebook fundraising challenges, peer-to-peer social campaigns, regular giving recruitment, JustGiving/GivePanel integrations
Responsibilities
Deliver digital and multi-channel acquisition campaigns at scale, optimize acquisition products and propositions, manage campaign budgets and report on OKRs, develop automated multi-channel communication systems, collaborate with external partners and internal teams, create resources for supporter recruitment
Seniority
Mid-Senior, hands-on IC