Senior Growth Retention Specialist (m/w/d)
Core
Design, build, and optimize CRM measures (email flows, campaigns, segmentation) to drive customer retention and lifetime value using data, creativity, and AI/automation.
Role type
Senior Growth Retention Specialist (IC with potential for future team lead)
Builds
Retention processes and personalized customer communication flows
Domain
D2C E-commerce
Required skills
CRM strategy, email flow design, A/B testing, data analysis, AI/automation implementation, Klaviyo, n8n, customer segmentation
Preferred skills
Experience with subscription models, personalization, early leadership experience
Technologies
Klaviyo, Klar, Chatarmin, n8n, Claude
Responsibilities
Design and optimize CRM campaigns, analyze repurchase behavior, run and evaluate tests, implement AI/automation for retention processes, collaborate with Head of Retention and E-commerce
Seniority
Senior, hands-on IC