Freelance CRM & Marketing Automation Specialist
Core
Building and optimizing automated customer lifecycle flows and managing weekly newsletter campaigns across five European markets using a CDP.
Role type
Freelance CRM & Lifecycle Marketing Specialist
Builds
Automated use case flows (welcome, booking confirmation, reminders, post-treatment, review requests, reactivation) and multi-market newsletter campaigns
Domain
Healthcare marketing / Customer Data Platform (CDP)
Required skills
CDP implementation (Bloomreach/Constant Contact), automated lifecycle flow design, email campaign management, segmentation strategy, GDPR/AVG compliance, multi-market localization, hands-on ownership
Preferred skills
German language proficiency, French or Italian language proficiency
Technologies
Bloomreach, Constant Contact
Responsibilities
Build and optimize automated customer flows; Define and maintain segmentation rules; Execute weekly newsletters with A/B testing; Document processes for handover
Seniority
Mid-Senior, hands-on IC
