Marketing & Campaign Lead (m/w/d)
Core
You drive sales in performance marketing by managing campaigns that convert interest into bookings for online courses on nutrition, women's health, mental health, and children's health.
Role type
Performance Marketing Lead (B2C)
Builds
Sales campaigns, landing pages, and ad strategies for online education courses
Domain
Health & Wellness / Online Education
Required skills
Performance marketing strategy, Google Ads management, Meta Ads management, Google Analytics 4, Conversion rate optimization, Sales funnel management, Budget management, Landing page creation, Copywriting for sales, Data analysis (CPL, CPA, ROAS)
Preferred skills
Experience in the education sector, Knowledge of Google Tag Manager, Looker Studio, Zoho, AI tools (e.g., Claude)
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Looker Studio, Zoho
Responsibilities
Manage sales targets and revenue from performance marketing campaigns, Plan seasonal sales actions and upsell campaigns, Coordinate with Google and Meta agencies, Create performance landing pages and sales copy, Analyze campaign data to optimize conversion and lead quality, Lead marketing alignment and reporting
Seniority
Mid-Senior, hands-on IC