(Senior) Performance Marketing Manager (m/w/d)
Core
Responsible for paid marketing channels including Search, Paid Social, and App Marketing to drive user acquisition and optimize financial decision-making tools.
Role type
Senior Performance Marketing Manager
Builds
Paid marketing campaigns (SEA, ASA, Social Ads) and optimized user acquisition funnels
Domain
FinTech / Digital Products
Required skills
Paid Search (Google Ads), Apple Search Ads (ASA), Social Ads (Meta, TikTok), A/B testing, KPI reporting (CPL, CPA, ROAS), Data analysis (Google Analytics, Adjust, Appsflyer), Budget management (CAC/LTV)
Preferred skills
Affiliate marketing, Partner network management, FinTech marketing experience
Technologies
Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Appsflyer, Excel, Google Sheets
Responsibilities
Plan and execute paid marketing campaigns across search, social, and app channels; Analyze and optimize campaign performance based on KPIs; Conduct A/B tests for ads, audiences, and landing pages; Collaborate with product and design teams; Create and evaluate KPI reports; Monitor industry trends and integrate new approaches
Seniority
Senior, hands-on IC