Head of Marketing (m/w/d)
Core
Build TAM's brand authority in modern leadership and drive growth through performance marketing, content, and HubSpot automation.
Role type
Head of Marketing (Strategy & Growth)
Builds
Brand narrative, qualified leads, sales pipeline, and marketing automation workflows
Domain
B2B Leadership Education / Performance Marketing
Required skills
Performance marketing (Google Ads, Meta), HubSpot/CRM technical expertise, team leadership, data-driven strategy, content strategy, brand positioning
Preferred skills
B2B marketing, L&D/HR target audience experience, AI integration
Technologies
HubSpot, Google Ads, Meta, LinkedIn, Podcast platforms
Responsibilities
Develop and execute marketing strategy and budget allocation; manage Google Ads, SEO, and AEO campaigns; lead email marketing and nurturing programs; oversee content creation and brand narrative; optimize HubSpot workflows and lead scoring; collaborate with Sales and Operations
Seniority
Senior, hands-on IC with team leadership
