Head of Marketing (m/w/d)
Core
Driving foot traffic and sales in retail stores through performance marketing, local marketing, and print campaigns for a furniture retailer.
Role type
Head of Marketing (Performance & Retail)
Builds
A unified marketing system connecting online signals with offline store visits and sales.
Domain
Retail / Furniture / Performance Marketing
Required skills
Performance marketing (Google Ads, Meta), Drive-to-Store measurement, Local marketing strategy, Print media planning, Agency management, Data-driven budget allocation, Leadership
Preferred skills
AI/ML in marketing, Interior design aesthetic, Experience in furniture or similar retail sectors
Responsibilities
Steer marketing to maximize store visitors and revenue, Build Web-to-Store attribution models, Manage Google Ads and Meta bidding strategies, Allocate media budget across channels and locations, Lead internal team and external agencies, Collaborate with sales and e-commerce teams
Seniority
Senior, hands-on IC with team leadership