Performance Marketing Manager, Data & KI (m/w/d)
Core
Managing and scaling international Google Ads and other performance channels (Meta, Bing) with a focus on high contribution margin per channel, supported by data analytics, tracking, and AI-driven automation.
Role type
Performance Marketing Manager (Data & AI)
Builds
International performance marketing campaigns and automated workflows for an e-commerce business
Domain
E-commerce, Performance Marketing, Data Analytics
Deliverable
production ML models
Required skills
Google Ads (international), Google Tag Manager, GA4, Power BI, A/B testing, AI tools for marketing automation, data-driven optimization
Preferred skills
Experience with Meta and Bing Ads, hands-on technical mindset, strategic vision
Technologies
Google Ads, Google Tag Manager, GA4, Power BI, AI tools
Responsibilities
Steer, optimize, and scale international Google Ads and other performance channels; manage tracking setup, attribution, and data analysis; conduct A/B testing on campaigns and creatives; implement AI tools and automated workflows for bid and campaign management
Seniority
Mid-Senior, hands-on IC