Lead Generator (m/w/d)
Core
Develop and manage B2B and B2C lead generation campaigns for photovoltaic systems and charging infrastructure sales.
Role type
Lead Generation Manager
Builds
Qualified leads for sales teams
Domain
Renewable energy (photovoltaics, charging infrastructure)
Required skills
Lead management, demand generation, performance marketing, campaign planning, customer journey mapping, landing page optimization, lead qualification, data analysis, CRM system usage, marketing automation, stakeholder collaboration
Preferred skills
Photovoltaic industry experience, renewable energy knowledge, charging infrastructure expertise
Technologies
Search engines, social media, email marketing tools, landing page builders, CRM systems, tracking and analysis tools
Responsibilities
Develop and optimize target-specific campaigns across online and offline channels, identify target audiences and market potentials, create and refine customer journeys and lead magnets, qualify leads with sales team, build lead nurturing workflows, analyze performance metrics and derive optimization measures, monitor market trends and competitor activities
Seniority
Mid-level, hands-on IC