Senior Performance Marketing Manager für Meta & Google Ads (m/w/d)
Core
Managing performance for E-commerce and lead generation brands on Meta and Google Ads platforms, focusing on budget allocation, testing, and scaling based on profitability.
Role type
Senior Performance Marketing Manager (Meta & Google Ads)
Builds
Scalable ad campaigns and optimized media spend for client brands
Domain
Digital Marketing / Performance Advertising
Required skills
Meta Ads management, Google Ads management, budget planning, A/B testing, attribution modeling, tracking implementation (Conversions API, GA4), unit economics analysis, client communication
Preferred skills
TikTok Ads, Pinterest Ads, Shopify, Klaviyo, server-side tracking, AI tools for analysis
Technologies
Meta Ads, Google Ads, Conversions API, Enhanced Conversions, GA4, AI tools
Responsibilities
Steer Meta and Google Ads accounts from structure to scaling, plan budgets and tests based on profitability, collaborate with creative teams on asset requirements, monitor tracking and data quality, lead client conversations, utilize AI tools for reporting and routine tasks
Seniority
Senior, hands-on IC