Marketing Manager (AI-First) (m/w/d)
Core
Strategically and operationally elevate marketing channels for Genusshelfer (a spice brand) using performance expertise and an AI-first mindset to drive growth across digital channels.
Role type
Senior Performance & Brand Marketing Manager (E-commerce)
Builds
Performance campaigns, brand messaging, and optimized customer journeys across Shopware, Amazon, and other marketplaces.
Domain
E-commerce / Digital Marketing / AI-Driven Growth
Required skills
Performance marketing (SEA, Meta Ads, TikTok Ads, SEO, Affiliate), E-commerce management, Budget & ROAS optimization, A/B testing, Content & brand strategy, Email & CRM automation, Agency/partner coordination, AI tool proficiency, Data analysis (Google Analytics, Ads Manager)
Preferred skills
Shopware experience, Amazon Ads (PPC), Influencer campaign management, Workflow automation (Make.com, Zapier), Strategic thinking
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics, Ads Manager, Shopware, Make.com, Zapier
Responsibilities
Plan and execute multichannel performance campaigns; Manage marketing budgets and optimize for ROAS/CPA; Develop cross-channel brand strategies; Optimize Shopware store and marketplace listings; Coordinate external agencies and influencers; Utilize AI tools for content, analysis, and reporting automation.
Seniority
Senior, hands-on IC
