Strategy Director (f/m/d) - Branding & Packaging, FMCG
Core
Develop brand, packaging, and communication strategies for FMCG clients, leading from analysis to implementation and advising on brand management.
Role type
Senior strategy director (branding & packaging)
Builds
Brand architectures, packaging systems, and communication strategies for FMCG clients
Domain
FMCG, Branding, Packaging, Strategy
Required skills
Brand architecture development, packaging system design, consumer behavior analysis, category dynamics expertise, market research, workshop facilitation, team leadership, strategic thinking, presentation skills
Preferred skills
Experience in design or branding agencies, knowledge of research tools (Statista, GWI)
Technologies
Statista, GWI
Responsibilities
Develop brand and packaging strategies, advise clients on brand management, conduct market and competitive analyses, lead primary market research, facilitate workshops, manage strategy team, estimate project effort
Seniority
Senior, hands-on IC with team leadership