Performance Marketing Manager (m/w/d)
Core
Operate and optimize paid social and Google Ads campaigns to drive measurable business growth for a lifestyle tea brand.
Role type
Performance Marketing Manager
Builds
Paid social and search advertising campaigns
Domain
Consumer Goods / Food & Beverage
Required skills
Meta Ads, Google Ads, campaign optimization, KPI analysis, audience targeting, creative strategy, data-driven decision making, upper-funnel marketing, demand generation
Preferred skills
Experience with lifestyle or consumer brands (Food & Beverage, Beauty, Fashion)
Technologies
Meta Ads, Google Ads
Responsibilities
Manage and optimize Meta Ads and Google Ads campaigns, analyze performance KPIs to derive actionable recommendations, collaborate with brand and creative teams, monitor campaign performance and identify optimization opportunities, support upper-funnel marketing and demand generation initiatives.
Seniority
Mid-level, hands-on IC