B2B Marketing Manager (m/w/d)
Core
Drive B2B customer acquisition and systematically develop target audience engagement for TalentRocket through tailored campaigns and content.
Role type
B2B Marketing Manager
Builds
B2B marketing campaigns, newsletters, sales enablement materials, and website content for law firms and enterprises
Domain
HR Tech / SaaS / Professional Services
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), CRM management (Salesforce), content creation, sales enablement, landing page optimization, event management, data analysis
Preferred skills
B2B performance marketing, LinkedIn Ads
Responsibilities
Conceptualize and execute B2B campaigns and newsletters, plan and conduct ABM in coordination with sales, research and create targeted lead lists in Salesforce, prepare and utilize market studies and cases, create sales enablement materials, manage B2B website content and landing pages, oversee B2B events and follow-up automation, segment target audiences and optimize campaign performance
Seniority
Mid-Senior, hands-on IC