Demand Generation Manager (m/w/d)
Core
Execute Account-Based Marketing campaigns, manage long-cycle lead nurturing, and own paid channels to generate B2B demand for a SaaS platform.
Role type
hands-on demand generation manager (B2B)
Builds
ABM campaigns, automated nurturing workflows, paid ad campaigns, and conversion-optimized landing pages
Domain
B2B SaaS marketing
Required skills
Account-Based Marketing (ABM), HubSpot CRM & Marketing Automation, Paid Channels (LinkedIn Ads, Google Ads), Webflow, Data Analysis & KPI Tracking, AI Tool Implementation (Claude/MCP)
Preferred skills
Agency or startup background, No-Code/Low-Code tools, English negotiation skills
Technologies
HubSpot, Webflow, LinkedIn Ads, Google Ads, Claude, MCP Servers
Responsibilities
Design and execute ABM campaigns; build and optimize scoring logic in HubSpot; manage inbound channels and long-cycle nurturing; own paid channel strategy and budget; implement and optimize landing pages in Webflow; automate marketing processes using AI
Seniority
Mid-level, hands-on IC
