Werkstudent (m/w/d) Paid Social
Core
Support the planning, execution, and optimization of paid social advertising campaigns on Meta platforms (Facebook & Instagram) for OTC pharmaceutical products.
Role type
Student intern (Werkstudent) in Paid Social / Meta Advertising
Builds
Meta advertising campaigns, creative assets, and performance reports for OTC pharmaceutical brands
Domain
Pharmaceuticals / Digital Performance Marketing
Required skills
Meta Ads Manager, campaign setup and management, creative coordination, performance analysis (CTR, CPC, ROAS), UGC concepts, digital sales funnel understanding
Preferred skills
Google Analytics, basic knowledge of attribution and tracking, familiarity with AI tools for research and workflows
Technologies
Facebook Ads, Instagram Ads, Meta Ads Manager, Google Analytics
Responsibilities
Create, set up, and maintain Meta ad campaigns; collaborate with graphic design teams on creative assets; plan and execute A/B tests on campaigns and strategies; analyze campaign performance and create reports; learn tracking and attribution within the digital sales funnel; engage with UGC creators
Seniority
Student intern (Werkstudent)