Senior Digital PR Manager (m/w/d)
Core
Advise international clients on digital PR strategies and independently plan, execute, and analyze digital PR campaigns with a focus on natural linkbuilding and data-driven optimization.
Role type
Senior Digital PR Manager
Builds
Digital PR campaigns, content strategies, and outreach initiatives for international clients
Domain
Digital Marketing / Public Relations
Required skills
Digital PR strategy, campaign planning and execution, natural linkbuilding, data analysis, KPI definition, team coordination, pitch support, budget and capacity planning, reporting, mentoring
Preferred skills
SEO knowledge, proficiency with AI tools (ChatGPT, Perplexity), familiarity with project management tools (Notion, Trello), early trend recognition
Technologies
Google Analytics, Google Search Console, Sistrix, SEMrush, Ahrefs, Majestic, Excel, Office programs
Responsibilities
Consult international clients on digital PR strategies, plan and manage campaigns from kickoff to closure, develop campaign ideas and content, coordinate interdisciplinary teams, support pitches and budget planning, analyze campaign performance and derive optimizations, present results to clients, mentor junior colleagues
Seniority
Senior, hands-on IC
