PR Account Manager - Digital PR
Core
Run digital PR campaigns to earn links and mentions on high-authority sites, improving brand visibility in search and AI answers.
Role type
Digital PR Account Manager
Builds
Digital PR campaigns and outreach programs for Australian and international brands
Domain
Digital Marketing / PR / SEO
Required skills
PR campaign execution, journalist pitching, client management, SEO/GEO criteria analysis, competitor backlink analysis, reporting on organic performance, team leadership
Preferred skills
SEO/link building experience, former journalism background, AI visibility knowledge, Reddit community management
Technologies
Ahrefs, Google Search Console
Responsibilities
Pitch journalists and editors to secure placements, respond to journalist requests within 24 hours, analyze competitors' backlink profiles, report on organic performance, line manage a junior team member, own a portfolio of clients
Seniority
Mid-level, individual contributor with team leadership
