Digital PR Growth Manager (European Markets)
Core
Build Preply's visibility and authority in Google Search and LLM-driven discovery for Spanish and French markets through data-driven Digital PR campaigns and reputation management.
Role type
Senior Digital PR Manager (European Markets)
Builds
Domain authority and brand trust for an Ed-Tech platform serving 100,000+ tutors and learners globally.
Domain
Education Technology (Ed-Tech) / Digital Public Relations / Search Engine Optimization
Required skills
Digital PR strategy, earned media, online reputation management, agency management, budget management, cross-functional collaboration, market analysis, algorithm tracking
Preferred skills
Spanish language proficiency, experience in ES and FR markets, understanding of LLM recommendability
Technologies
Google Search, LLMs, agency management tools
Responsibilities
Drive measurable improvements in visibility in Google Search and LLM-driven discovery; Own end-to-end Digital PR & Reputation playbook for Spain and France; Design and run data-driven DPR campaigns and link magnet initiatives; Manage online reputation across key platforms; Lead agency relationships and manage market-level budgets; Collaborate cross-functionally with Content, SEO, Brand, and Product teams; Track market shifts and algorithm changes to recalibrate tactics.