Performance Marketing Coordinator
Core
Own end-to-end paid social strategy and execution for an Australian eCommerce brand, managing campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn.
Role type
Performance Marketing Coordinator (Paid Social Specialist)
Builds
Paid social campaigns, promotional and seasonal activities, and CPC channel support
Domain
eCommerce, Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads Manager expertise, campaign architecture, audience targeting, bidding strategies, daily performance monitoring, reporting tool proficiency (Looker, Google Analytics), A/B test reporting, ad creative formatting
Preferred skills
Google Ads experience, familiarity with other paid channels
Technologies
Meta Ads Manager, Google Ads, Looker, Google Analytics, Excel, Google Sheets
Responsibilities
Build, launch, and manage paid social campaigns across Meta platforms; Support campaign activity across CPC channels including Google Ads; Implement campaign structures, audiences, and bidding strategies; Monitor campaign performance and platform health daily; Produce accurate performance reports and communicate insights; Support analysis, data requests, and A/B test reporting; Ensure ad creative is correctly formatted and up to date
Seniority
Individual Contributor, hands-on execution