Product Marketing Manager (m/w/d)
Core
Define and execute Go-to-Market strategies, product positioning, and launch campaigns for a SaaS platform enabling strategic communication.
Role type
Product Marketing Manager
Builds
Go-to-Market strategies, product narratives, launch campaigns, and enablement materials for sales and customer success teams.
Domain
B2B SaaS / Strategic Communications
Deliverable
product features
Required skills
Go-to-Market strategy, product positioning, cross-functional launch leadership, campaign execution, enablement material creation, market and usage data analysis, storytelling
Preferred skills
Experience with feature launches in growing SaaS companies, understanding of Product-Led Growth and Enterprise Sales cycles, public speaking
Technologies
Landing pages, webinars, newsletters, Pitch Decks, Battle Cards
Responsibilities
Develop and steer Go-to-Market strategies for new products; define target audiences and product narratives; lead cross-functional launches; design and execute product and launch campaigns; create enablement materials for sales and customer success; analyze market and usage data to inform product and GTM decisions.
Seniority
Mid-Senior, hands-on IC
