User Acquisition Manager
Core
Plan, launch, and scale high-budget mobile UA and retargeting campaigns across Meta, Google, AppLovin, TikTok, and DSPs to hit aggressive ROAS and KPI targets.
Role type
User Acquisition Manager (Mobile Gaming)
Builds
User acquisition campaigns for mobile games
Domain
Mobile Gaming
Required skills
Performance marketing campaign management, Data analysis and attribution, Creative strategy and experimentation, Partner management, Cross-functional collaboration, AI tool adoption (via careerplan.io/jobs/28-003-C6-37E-user-acquisition-manager-at-superplay)
Preferred skills
Experience with non-traditional networks, Knowledge of game economy and live-ops
Technologies
Meta, Google App Campaigns, AppLovin, TikTok, DSPs, MMPs, BI tools, Microsoft Excel
Responsibilities
Plan and scale high-budget UA campaigns, Conduct daily performance analysis across campaign/geo/cohort levels, Partner with Creative Studio on ad concepts, Build relationships with ad networks and DSPs, Collaborate with Product and Data teams, Adopt AI tools for workflow optimization
Seniority
Mid-level, hands-on IC
