Creative Strategist
Core
Building and scaling high-performing paid advertising creative across the full lifecycle from concept to iteration.
Role type
Senior hands-on creative strategist (paid media)
Builds
High-volume creative concepts, hooks, scripts, and campaigns for paid social platforms
Domain
Performance marketing / Paid social advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> production creative assets (ads, scripts, concepts)
Required skills
Creative concept development, scriptwriting, creative briefing, performance metrics analysis (CTR, CVR, ROAS), creative fatigue management, full-funnel strategy, production coordination
Preferred skills
DTC/e-commerce brand experience, UGC/creator-led content, influencer creative, mission-led brand experience, Palestinian culture/agriculture knowledge
Technologies
Meta, TikTok
Responsibilities
Own the creative pipeline from ideation through launch and learning; Develop advertising concepts and hooks across the funnel; Translate concepts into actionable briefs for production teams; Monitor performance and iterate based on data; Manage a high-volume pipeline of ~30 concepts/month; Establish repeatable creative systems and workflows
Seniority
Senior, hands-on IC
