CRM & Loyalty Marketing Specialist (m/w/d)
Core
Develop and execute holistic CRM and loyalty strategies to increase customer retention, repeat purchases, and Customer Lifetime Value.
Role type
Senior CRM & Loyalty Marketing Specialist
Builds
Automated CRM journeys, email campaigns, push notifications, in-app messaging, and loyalty programs
Domain
E-commerce / D2C / Customer Retention
Deliverable
product features
Required skills
CRM strategy, loyalty program management, email marketing automation, A/B testing, data segmentation, personalization, analytics, Shopify, Klaviyo, Google Analytics (via careerplan.io/jobs/2799528-crm-loyalty-marketing-specialist-mwd-at-tp-link-deutschland-gmbh)
Preferred skills
Customer journey management, cohort analysis, C-LTV modeling
Responsibilities
Develop and optimize automated CRM journeys and manual email campaigns; Manage loyalty program growth and campaigns; Analyze CRM KPIs and derive optimization measures; Optimize website and app placements for conversion; Conduct A/B tests on content and customer journeys
Seniority
Senior, hands-on IC