Marketing Lead
Core
Owning and managing multiple B2B campaigns across different services, sectors, and markets to generate leads and sales opportunities.
Role type
Senior B2B Marketing Lead (via careerplan.io/jobs/2794097-marketing-lead-at-flatrock)
Builds
Integrated B2B campaigns (email, LinkedIn, digital, webinars, events, thought leadership, partnerships) and sales collateral
Domain
B2B Technology / Professional Services / SaaS
Required skills
B2B campaign management, team leadership, integrated campaign execution, lead generation, CRM analytics, content strategy, stakeholder management, commercial proposition development
Preferred skills
Experience in technology, professional services, outsourcing, or SaaS
Technologies
CRM, email marketing platforms, LinkedIn, digital advertising tools, web analytics
Responsibilities
Managing multiple B2B campaigns across services and markets; Leading and developing Marketing Operations Specialist; Creating campaigns across email, LinkedIn, digital, webinars, events, and partnerships; Collaborating with SDRs to convert engagement into sales opportunities; Developing messaging and content for complex technology propositions; Evolving websites and landing pages to generate leads; Coordinating designers and internal teams for campaign execution; Measuring campaign performance and optimizing based on data; Supporting development of sales collateral, case studies, and brand activity